A ton of brands made the exact same mistake with their scheduled New Year's tweets

SCHEDULING ‘HAPPY NEW YEAR’ tweets ahead seems like a great idea, right? Wrong.

Trinity College Dublin during last year's NYE celebrations Source: Niall Carson/PA Wire

Hapless brands and companies across the UK have been wishing their followers a Happy New Year on Twitter – 24 hours early.

You see, somewhere along the way, someone (well, quite a few people) simply scheduled a tweet for midnight on December 31, thinking everything would be alright.

Guys. GUYS. It’s not alright.

Whoops!

We couldn't find this Tweet

The Irish Computer Society was also among the fallen:

You had one job, social media managers. You best get your act together for 2017.

Elton John photobombed a lad who was trying to take a sneaky photo of him>

A couple rescued a squirrel, and now it’s happily living in their Christmas tree>